In one of the previous entries on this blog, we presented our latest project - SelfCoffee the self-service catering point. A device that makes ordering hot and cold meals and drinks much easier, faster and more pleasant. Who was this device made for? And what are the benefits of such an investment? We invite you to read this post!
As many as 80% of us sometimes drink coffee "out"
This is the result of a SW Research study carried out on behalf of Shell Polska. This is a very high result. It means that for the vast majority of us, coffee is a pleasant addition to our daily activities, a springboard, an injection of energy. The pace of life, the amount of work and responsibilities has also increased, which translates into less time that could be spent on drinking a good cup of coffee in a restaurant.
And where do we drink the most? According to the Cafe Monitor 2020, ARC Rynek i Opinia research from August 2021, as many as 71% of out-of-home drinkers choose petrol stations, 39% coffee machines and a slightly smaller percentage (37%) drink in fast food outlets. The popularity of these places may be influenced by the fact that they are located in places where necessary daily activities are performed, but also by the very high quality of drinks served there.
Necessity is the mother of invention
It is the delivery of meals and drinks to customers who are in a hurry dealing with current affairs that is the overriding task of self-service catering outlets. Each of us has days when the flood of things to deal with is so big that due to lack of time we neglect or simply forget about such mundane activities as eating, which has an impact on our health. This is due to the fact that using the services of traditional restaurants is time-consuming and expensive, and ordering food with delivery is not an option.
No wonder that food courts with restaurants serving quick meals or meals by weight are being created in galleries and supermarkets. What's more, it is there that we will meet the largest number of customers who felt hungry or irresistible desire to drink a cup of delicious coffee while shopping. And let's not forget the vending machines that used to be on every corner.
Shopping and eating have always been related, and the creation of self-service catering points is only the next stage in the development of this trend, increasing the comfort and accelerating this process even more.
A win-win situation
A customer who can eat a good meal out in the city, does not have an urge to go home, which translates into longer time spent on shopping and using services. Customer satisfaction and positive experiences grow, which at the same time increases the attachment to a given brand.
This applies not only to shopping malls and supermarkets, but also smaller corner stores, gas stations or service points such as laundries or workshops. The prerequisite, however, is the high quality of the meals and drinks served, their availability, variety, and ease of use.
This is just one of the basic benefits of implementing a gastronomic point in a commercial establishment. What could the next ones be?
SelfCoffee will relieve the staff and provide a new quality of service in your store
SelfCoffee is an excellent development and improvement of the idea of vending, combined with the quality known from traditional cafes or restaurants. All this is closed in a compact, multifunctional and practical form that can be composed depending on the space of a given store or service point. Customization according to individual preferences is what distinguishes SelfMaker devices from the competition. SelfCoffee is no different. All modules and visual properties can be tailored to your business.
The device is also equipped with a kind of intelligence that monitors and collects data on the behavior and shopping preferences of consumers using it, allowing for a better adjustment of the offer, creating individual marketing messages or proposals for additional products that are worth considering.
And is SelfCoffee equally profitable in financial terms? Experience shows that the investment in this type of self-service devices can pay for itself within 3 months from the start. This is mainly due to the attractiveness of this form of eating, but also the lack of the need to hire additional staff to operate the device.
Retail and gastro go hand in hand
The retail industry is an arena of constant struggle for the favor of the customer, and tempting with promotions, special offers or colorful advertisements is not enough. The crux of the matter is building a positive brand image and constantly enhancing pleasant customer experiences. SelfCoffee, thanks to its easy operation, high-quality products and lightning fast operation speed, allows you to fulfill the basic needs of customers who are in the throes of shopping. And this can prove to be a bargaining chip attracting new customers and retaining existing ones.
If you want to learn more about SelfCoffee or sew a solution tailored to your business, please contact our sales department! CLICK HERE