80 percent - that many polish respondents in the survey carried out by SW Research commissioned by SelfMaker declared that they use parcel machines (the so-called lockers) as a form of delivery of online orders. This does not mean that the times of courier deliveries are over, but this segment is in a phase of transformation - only 18 percent of respondents indicated that they prefer delivery via courier.
There are several reasons behind consumer preferences. First of all, you do not have to wait at a specific place and time (69%) to pick up a parcel from the machine, and purchases can be easily picked up while handling other matters (59.7%). This leads to the conclusion that lockers also save time (51%). This form of delivery is also supported by its cost, which 57 percent of respondents perceives as attractive.
With the development of the Internet, e-commerce has grown systematically and steadily - it lasted for years until the pandemic came and Internet sales experienced an unimaginable boom. Currently, we are dealing with a natural redirection of trade from brick-and-mortar stores to online platforms. According to a report prepared by the Office of Electronic Communications, the value of the Polish postal market in 2020 reached PLN 11.7 billion - which means a year-to-year growth dynamics of 14%. The boom mainly concerns courier and postal parcels.
The increases recorded by courier companies, however, should be compared with the cost of the last mile, which is the most expensive and amounts to approx. 70 - 80 percent of the entire process. There are also logistics, route planning, and multiple attempts issues to deliver the parcel to the final address.
Taking into account the preferences of consumers and economic reasons, collective delivery of parcels to one place (lockers) is able to solve the entire logistics issue and reduce the cost of the last mile by up to 50%. The SelfMaker company, a supplier of self-service devices, is developing the Last Mile Point program, which aims to concentrate the area of all lockers in one place and bring them closer to the consumer.
There is one more argument in favor of the development of the parcel machine system and the transition of courier companies to this form of parcel distribution - lower CO2 emissions. It is also noticed by consumers - for over 27 percent of respondents, collective delivery of parcels to one place is more ecological, and therefore is the reason why they choose this form of delivery.
- Automating the last mile is a challenge that we perceive as an added value for sales. You can see these changes not only in local but global markets. We recently returned from Expo2020 in Dubai, where we presented our products internationally and our conclusions were clear: grocery products that we will be able to pick up from a parcel machine at any time of the day or night will replace standard forms of shopping. This does not mean that customers will stop going to stores, but self-service on the grocery market is undergoing an evolution for which we have a ready to use product - says Marek Wieteska, president of SelfMaker.